in•ter•ac•tive adj \-'ak-tiv\ : involving the actions or input of a user; especially : of, relating to, or being a two-way electronic communication system (as a telephone, cable television, or a computer) that involves a user's order (as for information or merchandise) or responses (as to a poll)
variable data printing [on-demand, using consumer information from a database to create individualized materials], and cross media projects are housed here.