busy busy friday

so today i have worked on a littttle bit of everything [which is superfab of course] first was some st.gallen stuff, then aachen, then some more st.gallen, and now i am moving back onto the logos i started playing with yesterday. logo exploration [or any exploring in general] is the bomb. it really let's you discover new things as a designer. this sgad logo needs to portray the right message to the viewer, as does the text that accompanies it, so i was checking out the emotions that are associated with different fonts and discovered fontscape. not a super professional resource, but still very interesting and helpful! i checked out 'dependable', 'passionate', and 'dynamic' for ideas for the sgad logo font. the designs are very still work-in-progress, but jen, chris and i are sure to come up with something pretty awesome!